Creating a Wallpaper Collection Myths: Debunked
Venturing into the world of creating a wallpaper collection can feel daunting due to the misconceptions that might be holding you back. Here, we’ll debunk 10 of the most common “Creating a Wallpaper Collection Myths” to show that all creatives can successfully bring their wallpaper designs to life.
Contents
1. You have to be a big business to launch a wallpaper collection. Debunked.
This is one of the biggest misconceptions in the wallpaper industry. Many independent creatives think they can’t produce the same quality wallpapers as larger, established companies. This simply isn’t true.
With advancements in digital printing, and the availability of low minimum orders, printing and producing wallpapers is accessible to everyone. From solo creatives to big businesses, launching a wallpaper collection is an opportunity open to all. I’ve worked with several independent artists to help turn their artwork into successful wallpaper collections.
While understanding the market and industry can be useful, it’s not a prerequisite for launching a wallpaper collection. Many successful designers started with little to no industry knowledge but learned and adapted along the way.
2. You need technical know-how to launch a wallpaper collection. Debunked.
A common belief among creatives is that launching a wallpaper collection requires extensive technical and development knowledge. This is a myth I’m eager to debunk.
As a freelancer, my mission is to bridge the gap between creative and manufacturer. Throughout my career, I’ve encountered many talented individuals wanting to create their own wallpaper collections but hindered by a lack of technical know-how. This is where I can help.
I provide comprehensive support for the technical development of wallpapers throughout the entire process. Whether you’re looking for a consultant to guide you step-by-step, you need someone to manage the whole process, or anything in between, I am here to help.
You don’t need to be a technical expert to develop your wallpaper collection. Together, we can bring your designs to life, combining your creativity with my technical expertise to create a stunning wallpaper collection. Eager to know more? Get in touch.
3. You have to be able to draw to create your own wallpaper. Debunked.
Having a great idea for a wallpaper collection but lacking artistic skills can seem like a significant barrier, but it doesn’t have to be. There are several ways to create content for your designs, such as commissioning artists to create artwork based on your brief, or sourcing designs from license-free imagery websites to recreate into your own patterns.
Drawing skills are not a necessity for creating your wallpaper collection; there are many ways to bring your vision to life.
4. You can't achieve the same quality as the big, well-established companies. Debunked.
The manufacturers I work with, and recommend, also print digital wallpapers for well-known wallpaper companies. They cater for a wide range of clients, from solo creatives to international companies, providing the same exemplary service, high-quality papers, and printing processes to everyone.
Quality is not a barrier for newcomers in the wallpaper industry.
5. Creating a wallpaper collection is too expensive. Debunked.
Many believe that launching a wallpaper collection requires a significant financial investment, which can put off independent creatives. However, with digital printing and low minimum orders, the initial costs can be manageable. Additionally, some manufacturers offer print on demand services that allow you to produce wallpapers as needed, reducing the financial risk and upfront investment.
6. Wallpaper isn't eco-friendly and is no longer wanted. Debunked.
This was a common belief, but with technological advancements and ongoing developments in the wallpaper industry, it is no longer valid. If being an eco-conscious brand is important to you, there are sustainable options available.
Wallpapers, printed by reputable manufacturers, can carry FSC and UL Ecologo® certifications, meaning the products are from a well-managed, sustainable source and have undergone extensive testing to certify the sustainability efforts in its creation. There are also options available which use recycled materials, offering a further eco-friendly approach to wallpapers.
Offering wallpapers with strong eco-credentials is a great way to modernise traditional wallpaper, creating an exciting buzz for considered, ethical products.
7. The market is saturated; there’s no room for new designs. Debunked.
The belief that all wallpaper designs have already been created is another myth that needs debunking. Every creative brings a unique perspective, and if you asked ten designers to each draw a butterfly, no two drawings would be the same. There is always room for new and unique wallpaper designs; a unique approach can offer a fresh take on existing themes.
Consumer tastes are constantly evolving, and there’s a demand for innovative and original patterns. Your unique style and vision can fill a niche that hasn’t been explored yet, offering new options for interior designers and homeowners looking for something different.
8. You must follow the design trends. Debunked.
While design trends change yearly, wallpaper designs should be timeless. The wallpapers that go up in interiors are meant to last for many years, not just following passing trends. Whilst design trends can be a great source of inspiration, they shouldn’t dictate your designs.
Create wallpaper collections that are timeless and true to your vision, allowing design trends to influence rather than define your work.
9. You need a large portfolio before you launch. Debunked.
You don’t need an extensive collection to start. In fact, launching with a smaller, well-curated selection of designs can be advantageous. It allows you to focus on quality and gives you the flexibility to respond to consumer feedback. As your brand develops, you can gradually expand your collection based on their invaluable feedback as your knowledge of the industry grows.
10. You must handle all aspects of production yourself. Debunked.
Many believe they need to oversee every part of the production process, from design to printing and distribution. However, there are many professional services available that can manage different parts of the production for you. Collaborating with experienced professionals allows you to focus more on your strengths, while ensuring high-quality products and services.
Creating a Wallpaper Collection Myths: Debunked - A Summary
In conclusion, the myths surrounding the creation of a wallpaper collection can often seem intimidating, but as each has been debunked, it’s clear that launching your own collection is more accessible than ever. From overcoming the misconception that only large businesses can succeed, to understanding that technical know-how and artistic talent are not prerequisites, there are many ways to bring your creative vision to life.
With the right support and a focus on quality and originality, you can create your own niche in the wallpaper industry. If you need further help or guidance, don’t hesitate to reach out – I’m here to help you every step of the way.
Get in touch
If you’re feeling inspired and want to explore the possibilities of launching your own wallpaper collection, contact me today for personalised guidance and support in bringing your creative vision to life. Let’s make your wallpaper dreams come true! Whether you need advice on design, production, or marketing, I’m available to you.
