White Label Design with Scents and Serenity (Updated 2025)
Working on white label design behind the scenes with clients is one of my favourite things to do. It’s about taking the client’s vision, elevating it with design expertise, and delivering production-ready artwork which is completely aligned with their brand.
In this case study, I’m sharing how I collaborated with Scents and Serenity, an independent home fragrance brand, on both their core brand packaging and a seasonal white-label Christmas collection.
“I knew the packaging design aspect of Scents & Serenity was in safe hands as soon as I had my first consultation with Lauren.
From start to finish Lauren made an inspirational and fun experience. It was great to see Lauren get excited about my products and apply her wealth of art and design knowledge to fit my brand.
I will look no further for all my design needs; thank you Lauren.”
– Georgina Brown, founder of Scents & Serenity.
About the client - Scents and Serenity
Scents and Serenity is a wellness-inspired brand offering home fragrance products such as reed diffusers, room sprays, and candles. Their aesthetic is calm, elegant, and rooted in the idea of creating little moments of serenity in everyday life.
When they approached me, they needed white label packaging that reflected their ethos – sophisticated, professional, and ready to sit proudly in your home.
Developing the white label brand packaging
We began by exploring the brand identity through mood boards and visual research. The goal was to capture their calming aesthetic whilst ensuring the packaging would stand out against competitors.
The design process
- Created mood boards to define colour palettes, typography, and layout inspiration.
- Designed packaging concepts tailored for the Scents and Serenity range of products.
- Produced polished mockups so the client could visualise the finished product in context.
By focussing on clean layouts and a serene design language, we developed packaging that perfectly represented the brand.
Curious about how I develop designs from sketch to final product? Take a look at these other posts…
From Doodle to Design: How a Simple Sketch Becomes Wallpaper (Updated 2025)
Create Your Own Wallpaper and Fabric Collection: A Practical Guide
White label design for Christmas
One of the advantages of working with me is flexibility. I can step into a white label design role, creating collections that feel seamless within an existing brand identity.
For Scents and Serenity’s Christmas range, I created a festive extension of their packaging, carefully balancing seasonal motifs with the established brand style.
This project highlighted the value of strong white label design:
- Confidential support → Working behind the scenes allowing the brand to present the collections as their own.
- Brand consistency → Even with a Christmas twist, the designs remain true to the style and aesthetic.
- Time-saving partnership → With technical file prep and print-ready artwork handled, the client could focus their time and efforts in other areas to help grow the business.
Why white label design works
Many of my clients prefer a white-label relationship. It allows them to:
- Outsource technical and creative work without adding permanent staff.
- Confidently expand into seasonal or trend-led collections.
- Keep the spotlight on their own brand, knowing the work is professionally managed.
This approach is ideal for small businesses and studio who want to grow without overstretching their resources.
If this sounds like what you need, explore my design services to see how I can help.
White Label Design with Scents and Serenity (Updated 2025)
Working with Scents and Serenity has been a wonderful example of collaboration in both brand packaging design and seasonal white label collections. From calming reed diffuser packaging to festive Christmas editions, our work together shows how thoughtful design can support a brand’s growth.
If you’re looking for a design partner to bring your packaging, wallpaper, or fabric ideas into production – either under your brand name or as a white label collaboration – I’d love to help.
Get in touch to chat about your next project.
Or browse my testimonials for other successful projects.
FAQs
White label packaging design means working behind the scenes to create products or artwork that a client presents entirely under their own brand. It’s ideal for businesses that want professional design without hiring in-house.
Seasonal packaging, like Christmas editions, gives products a fresh look and encourages repeat purchases. It also helps brands stay relevant and aligned with customer expectations throughout the year.
Not at all. Whilst this case study focusses on a home fragrance brand, I design across interiors, stationery, and giftware. I’m adaptable to any small business needing production-ready surface or packaging design.
