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Design Development

Wallpaper Widths for Designers: Understanding Widths and Repeats Before Designing

Wallpaper design rarely starts with measurements; it starts with an idea. But widths and repeats quietly shape how a pattern sits on the wall, how it repeats, and how smoothly it moves into production. This post looks at how wallpaper widths for designers influence those decisions, and how understanding them early can support better design outcomes without interrupting creativity.

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Industry Insight

Nostalgic Décor in Interiors: Why We Keep Returning to Familiar Walls

Nostalgic décor in interiors isn’t about recreating the past. It’s about memory, familiarity, and the quiet influence of the spaces we grew up in. Let’s explore how wallpaper, fabric, and hand-drawn design contribute to a sense of comfort, and why we’re often drawn back to the wallpapers and surfaces that feel the most familiar.

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Case Study

2026 Pattern Design Trends: 6 Ways to Inspire Your Wallpaper and Fabric Designs

Each year brings a shift in how we see, feel, and connect with design… 2026 is no different. From warm, grounding tones to the return of craft and imperfection this year’s interiors are about emotion, tactility, and connection.

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Industry Insight

The Anatomy of a Seamless Repeat: Understanding Pattern Repeats in Wallpaper and Fabric Design

Explore the anatomy of a seamless pattern design. This guide explains pattern repeats in wallpaper and fabric design, how to balance motifs, avoid common mistakes, and create production-ready artwork that flows beautifully.

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Behind the Scenes Industry Insight

Wallpaper Mockup Ideas: How to Present Your Designs with Impact

Looking for wallpaper mockups to present your designs with impact? This guide shares creative ways to showcase your wallpaper patterns – from budget-friendly mockups to professional shoots. Find the best approach for your style and brand.

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Case Study

Storytelling on Walls: Why Artists Choose to Design Wallpaper Collections

Wallpaper is storytelling, emotion, and design combined. This post explores why designers choose to design wallpaper collections and how those stories come to life.

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Behind the Scenes Design Development Industry Insight

The Indie Designer’s Guide to Production-Ready Wallpaper Designs (Without the Overwhelm)

Want to launch your own production-ready wallpaper designs? This guide shows you how to transform your artwork into sellable wallpaper and fabric — without the stress.

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Case Study

Decorative Print Inspired by Summer: 7 Ways to Spark Seasonal Creativity

Looking to create a decorative print inspired by summer? This guide explores seven thoughtful ways to spark seasonal creativity, from observing nature’s vibrant colours and textures to embracing the emotional rhythms of long, warm days. Whether you’re designing wallpaper, textiles, or home décor, summer offers an abundance of inspiration—from blooming gardens and golden-hour skies to cherished childhood memories.

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Design Development

How to Create Your Own Wallpaper and Fabric Collection: A Practical Guide

Looking to create your own wallpaper and fabric? This practical guide outlines everything you need to know, from seamless repeats to print-ready files and professional production tips.

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Behind the Scenes

Bring Decorative Print to Life: Q&A with Designer (and Consultant) Lauren Peploe

In this Q&A, I share my passion for bringing decorative print to life through collaborative design, from understanding client vision to overcoming creative blocks. Learn how I help brands and individuals transform their ideas into beautiful wallpapers, fabrics, and homeware patterns.

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Industry Insight

Colour Theory for Surface Designs: Choosing the Perfect Palette

Mastering colour theory for surface designs is key to creating captivating wallpaper and fabric patterns that ooze emotion and style. Dive into this post for expert tips and techniques to elevate your designs!

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Case Study

2025 Pattern Design Trends: 5 Ways to Inspire Your Wallpaper and Fabric Designs

Discover the key 2025 pattern design trends shaping the year’s wallpaper and fabric collections. From nature-inspired motifs to immersive, personality-driven designs, these trends offer endless inspiration for your next project.

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Industry Insight

5 Common Custom Wallpaper Design Mistakes and How a Freelance Wallpaper Designer Can Help Avoid Them

Designing custom wallpaper is an exciting but intricate process, where mistakes like poor balance, clashing colours, or incorrect scaling can dampen your success. Learn how a freelance wallpaper designer can guide you through these challenges.

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Design Development

How to Create a Wallpaper Design in 6 Steps: Working with a Freelance Designer

Learn how to create a wallpaper design in six steps by collaborating with a freelance designer, from concept to final product. Together, we’ll bring your vision to life with expert guidance and technical precision.

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Design Development Design Service

Working with a Bespoke Wallpaper Designer: Turning Your Ideas into Beautiful Wallpaper and Fabric Designs

Discover how working with a bespoke wallpaper designer can help transform your textile ideas into stunning wallpaper and fabric designs. Learn about services from artworking to colour separations and more.

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Behind the Scenes Design Service

Exploring the World of Bespoke Wallpaper Design

Bespoke wallpaper transforms spaces with personalised designs tailored to your unique style. As a freelance designer, I can guide you through the entire process, from concept to completion. Get in touch today to start your bespoke wallpaper journey.

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Industry Insight

Creating a Wallpaper Collection Myths: Debunked

We’ll look at 10 common misconceptions when creating a wallpaper collection and debunk their credibility. This post will give you the answers you need to encourage you to stop putting off creating a show stopping wallpaper collection.

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Case Study

How to Create a Wallpaper Design in 6 Steps

A guide walking you through how to create a wallpaper design in six steps, from planning motifs through to separation and colouring.

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Design Development Industry Insight

How to Create a Half Drop Pattern Repeat Using Photoshop (for Wallpaper and Fabric Designs)

A step-by-step tutorial of how to create a half drop pattern repeat, using Adobe Photoshop, for wallpaper and fabric designs.

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Behind the Scenes Case Study

Turning Botanical Watercolours into Wallpaper: Working with a Freelance Designer

This exclusive look at my (a freelance wallpaper designer and separation artist) collaboration with Erin Daniels showing how we transform her botanical watercolours into a statement wallpaper.

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Industry Insight

Understanding Wallpaper Widths & Repeats

Exploring the commercial standards of interior wallpaper from expected widths and lengths, to understanding the different types of repeating patterns.

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Behind the Scenes Industry Insight

20 Tools for Wallpaper Design I Can’t Live Without (Updated 2025)

In this post, I share the 20 tools for wallpaper design I can’t live without. From Pinterest, AVA CAD/CAM, and Adobe Creative Cloud to notebooks, paint charts, and manufacturer samples, these are the essentials that take designs from sketch to production. Whether you’re a beginner or building a professional setup, this guide will help you explore the tools that make wallpaper design possible.

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Behind the Scenes

Behind the Scenes: What Does a Wallpaper Designer Do? (Updated 2025)

This post explores what a wallpaper designer does, both creatively and technically. From developing sketches into seamless repeats to managing colour separations and preparing files for wallpaper and fabric printing, I share how my passion for decorative print design supports clients.

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Industry Insight

Industry Insight: Understanding Colour in Decorative Print (Part 2 of 2)

This post explains colour systems in decorative print (RGB, CMYK, and spot colours) and how they affect wallpaper and fabric design. It covers digital vs analogue printing, why colours shift between screen and print, and how software ensures accuracy and consistency.

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Industry Insight

Industry Insight: Understanding Design File Formats (Part 1 of 2)

This guide explains the most common design file formats – PSD, TIFF, JPG, PNG, AI, and PDF, and their role in wallpaper and fabric production. Learn why layered files are best, what to avoid, and how choosing the right format makes your designs print-ready.

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Behind the Scenes

Behind the Scenes: Who is Lauren Peploe, Freelance Wallpaper Designer?

In this behind the scenes post, I share what I do as a freelance wallpaper designer and how I blend creative and technical services. From design development and separations to repeats, colour management and white-label support, I explain how I help artists, brands, and small businesses turn their ideas into print-ready wallpaper and fabric designs.

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Design Development

From Doodle to Design: The Design Development Process – How a Simple Sketch Becomes Wallpaper

Learn how a quick doodle can evolve into a professional wallpaper and fabric design. From sketching and digitising artwork to building repeats, testing colourways, and preparing files for production. We’ll walk through the design development process step by step – ideal for artists, designers, and small brands ready to bring ideas to life.

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Design Service

What is Design Separation? (Updated 2025)

Discover what design separation (also know as colour separation) is, why it’s essential in wallpaper and fabric printing, and how it transforms art work into production-ready designs. From preparing files to extracting colours and creating colourings, professional separation gives artists, brands, and small business the accuracy and confidence they need.

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Behind the Scenes

Behind the Scenes: Interview with Lauren Peploe (Updated 2025)

An updated behind the scenes interview with me, Lauren Peploe. Discover my journey, freelance insights, and why AVA CAD/CAM is central to my work.

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Case Study

Case Study: White Label Design with Scents and Serenity (Updated 2025)

This case study shares how I partnered with home fragrance brand Scents and Serenity. Together we developed elegant reed diffuser packaging and a white label Christmas collection. It’s a behind-the-scenes look at how thoughtful design supports brand identity, seasonal ranges, and business growth.

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Design Development

Behind the Design: Reverse Painting Birds (Updated 2025)

Reverse painting is a fascinating technique where layers are applied in an expected order to create depth, texture, and surprising results. In this post, I share the process behind my bird illustrations and how experimenting with this method shaped the final outcome.